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Armin Hofmann – another influential name

Serendipity led me to stumble over one of the most influential designers and educators of the ‘Swiss’ school. My intake at college was the product of what was known as ‘The Bulge’ (later called ‘Babyboomers’) – the children of soldiers recently returned...

Design and designers – getting to know the names.

Every discipline has its own language and its own narrative. And stories need heroes. Part of getting to grips with design lay in understanding the history and the key players. Slowly my awareness of the output of graphic designers was growing. There were exhibitions...

Product design or graphic design?

When you know little about design, important choices such as whether to pursue graphic or product design may be made for the the most ill-informed reasons. In the early months of my course I still had a muddled vision of where I was going, though I was influenced as...