In my foundation year, I won the year prize (I have no idea how!). It was a book voucher, and I chose ‘Graphic Design Manual’ by Armin Hoffmann. I had never heard of him, but the book inspired and fundamentally influenced my work for years to come. Later in life, I met a wonderful Austrian designer who had actually been a student of Hofmann – Wow!
Armin Hoffman, a Swiss graphic designer, was a key figure in the development of the “Swiss Style” of design. His work for magazines like “Neue Grafik” and “Graphis” showcased the principles of clarity, objectivity, and grid systems, influencing generations of designers. Hoffman’s meticulous approach and commitment to functional design continue to inspire today.