In my first year at college I was blown away by an exhibition of Penguin book jackets. I wasn’t aware of the name of one of the most important designers, but perhaps it triggered my career choice in later years as a paperback art director.
Germano Facetti, an Italian graphic designer, was a pioneer of the “Swiss Style” of graphic design, known for its emphasis on clarity, objectivity, and grid systems. His work for Olivetti, a leading Italian electronics company, exemplifies this approach, showcasing clean typography, precise layouts, and a focus on functionality. Facetti’s influence extended beyond Italy, shaping the visual language of graphic design worldwide.