During my college days, their work was ubiquitous. It’s now so much a part of the British environment that it’s taken for granted.
Margaret Calvert and Jock Kinneir, a British design duo, are best known for their groundbreaking work on the UK road signage system. Their simple, clear, and consistent system, introduced in the 1960s, has become a model for wayfinding systems worldwide. Calvert and Kinneir’s work demonstrates the power of design to improve safety and enhance the user experience.